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Target your Audience More Effectively with ChatGPT

PLUS: 8 ways to use coding to improve your content creation process

Author

Brady Barner
November 10, 2023

Happy Friday! This is 7.dev with another newsletter all about coding and AI in your inbox.

In this issue, I’ll show you how to use ChatGPT to create a custom avatar for content creation and I’ll also list different ways to use coding to boost your content creation process.

Before I get into it: If you also like podcasts, check out the 7.dev Podcast (My favorite). I’ll cover hacks, tips, and tricks every Wednesday in the full-stack development world. You can also search “7.dev podcast” on anywhere you find your podcasts!

Create A Custom Avatar For Your Content Creation

Today I’ve found a way to use ChatGPT to create a custom avatar that will help you better target your audience with your content

Let’s get into it:

Directions:

  1. List out 3 or more topics in your niche you make content around

  2. Copy and paste the prompt below into ChatGPT and fill in the variable with that list.

Variables to fill out:

  1. [INSERT TOPICS] - example: I used a list that looked like this:

    AI tools, hacks, and workflows
    Optimizing your work life with AI/ChatGPT
    Creating content with AI
    Self-Improvement
    Reaching Goals
    Content Ideas

Here is the prompt to use below:

I want you to be my marketing consultant and social media expert. I want you to create a persona. This will be my ideal audience. This person is the best fit for my content that I create on Instagram Shorts, TikTok, and YouTube Shorts. Please focus on their values, interests, their pain points, what would be valuable and useful to them. My content is meant to bring the upmost value to them and have them leaving my video with knowledge and actionable steps to get what they want. Let me know anything else that would be relevant to them.

The topics I'd like to speak about:

[INSERT TOPICS]

When I insert the example topics above into this prompt in ChatGPT, I get a specified response of an exact person, with a name, interests, values, pain points, and exactly what that person is looking for.

Here is a section of the outcome:

ChatGPT is a form of Generative AI, and it will not give you the same response every time, so it’s completely possible to refresh the window and do it again if it gives you a sub-par result.

Along with that, it’s also completely possible to refine the avatar by giving ChatGPT feedback.

For example, I asked ChatGPT to describe their living situation and work life in order to get a better understanding, and this is what I got:


8 Ways to Use Coding to Boost Your Content Creation Process

Coding is a powerful tool to boost your content creation process in various ways. Being a coding enthusiast and content creator, I would know. Here's a useful approach to leverage coding for this purpose:

  1. Use programming languages like Python to automate repetitive content creation tasks that are simple but tedious. For example:

    • Write scripts to extract data from websites or online sources for research and content ideas.

    • Implement Natural Language Processing (NLP) models to generate content outlines, summaries, or even entire articles.

    • Analyze data to find trends, insights, or statistics that can be used to create data-driven content that’s useful to your audience.

  2. Develop your own CMS or customize existing ones to streamline the content creation process. With a customized CMS, you can create templates, automate publishing, and manage your content more efficiently.

  3. Use coding to optimize your content for search engines and improve its visibility. This can include:

    • Developing scripts to check content for SEO best practices and suggest improvements.

    • Automating the process of finding relevant keywords and phrases to include in your content.

    • Implementing scripts to test different headlines, layouts, or content formats to improve user engagement.

  4. Coding can help you automate the distribution and promotion of your content:

    • Use APIs to schedule and post content on various social media platforms.

    • Develop scripts to send automated newsletters or updates to your subscribers.

    • Automate the process of republishing or sharing your content on different platforms or websites.

  5. Implement coding to gather and analyze data on the performance of your content:

    • Create custom scripts to collect and analyze user behavior on your website.

    • Use libraries like Matplotlib or D3.js to create informative graphs and visualizations to understand your content's impact better.

  6. Develop algorithms that tailor content to individual user preferences. This can enhance the user experience and engagement.

  7. Use version control systems like Git to collaborate with other writers or team members more effectively. It helps track changes, merge content, and maintain a coherent workflow.

  8. Code can be used to secure your content, ensuring it is protected from unauthorized access or plagiarism. You can implement security measures like access controls and content encryption.

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